Cost & ROI calculator
What will a postcard drop cost — and return?
Put in your own numbers. This uses our real per-card prices and whatever you assume about response, then works out the total cost, what each response costs, and where break-even sits. We don't fill in a flattering industry benchmark for you — that guess is yours to make.
Your campaign
What one new customer is worth to you. Use a single visit, or what they're worth over a few years if you know that number.
How many of the people who get a card end up buying something. This swings a lot depending on the list, the offer, and the town. Published ranges usually sit in the low single digits. Once you've run one drop, use your own number instead of anyone else's.
Estimated results
These are estimates built out of the numbers you typed in. They are not a forecast and not a guarantee. What actually comes back depends on your list, your offer, the design, the timing, and your market. Our prices include printing, postage, and mailing. Break-even here means the response rate at which the projected revenue equals what the mail cost.
Run the numbers, then run the drop
$0.75 a card and up, a QR code on every one, and a free printed sample before you fund anything.