QR code tracking

A plain QR code on a postcard tells you only how many people visited a URL. A unique QR code per recipient — or per campaign — tells you which specific cards were scanned, when, and by how many unique people. Combined with a landing page that captures additional data, this turns a physical postcard into a measurable touchpoint in your marketing mix. For small businesses, this is often the clearest proof that a direct-mail campaign is driving real response: you can see exactly when the scans came in after the mail landed, and compare response across different audience segments or creative variations.