Postcards for optometry practices
Fill exam slots with patients who already know you
Annual exams slip. Contacts run out and patients forget to book. CardCadence mails recall and reactivation postcards that bring overdue patients back, and tracks every scan so you know exactly which drop worked.
The problem
Your schedule has gaps your patients would fill — if you reminded them
Every optometry practice has patients who are 12, 18, even 24 months past their last exam. Email gets lost, the front desk is stretched, and insurance reminders feel generic. A postcard on the kitchen counter is tangible — it's personal — and with a QR code linking straight to online booking, it's finally measurable.
The play
The "Your vision has changed" recall drop
Pull patients overdue for their annual exam, mail a recall card with a friendly reminder and a clear scheduling offer, and put a QR code directly to your booking page. CardCadence handles print, postage, and mailing — you watch the appointment confirmations come in.
- Annual exam recall for patients 12+ months past due
- Contacts and glasses renewal reminders
- Reactivation offers for patients gone 18+ months
- A QR code to your booking page on every card
The honest pitch
What you actually get
CardCadence is newly launched, so no dressed-up testimonials — just the facts for your optometry mailers.
Pay per card, from $1.19
Printing, postage, and mailing in one price. Fund a wallet, pay only for the optometry cards you send — no subscription, no contract.
Mailed First-Class
Every card goes out at USPS First-Class rates — typically 2–5 days in transit, and the Postal Service forwards it free for 12 months if your customer has moved. There is no slower bulk tier to be quietly downgraded into.
Trackable by default
Every postcard design ships with a QR code that resolves to a link unique to each recipient, so a scan ties back to the exact card and address that earned it. Leave it in place and your optometry mail is measurable.
Designed for optometry
Start from one of our postcard layouts, write the copy and offer for your optometry audience, or upload your own art. Proof it on a real postcard preview before anything mails.
Common questions
Questions about optometry postcards
What does it cost to mail optometry postcards?
$1.19 for a 4x6, $1.35 for a 6x9 and $1.69 for a 6x11 — and that is the whole number, not a print price with postage bolted on afterwards. There is no subscription and no contract: you fund a wallet and each card draws down from it, so a 500-piece drop is a figure you can work out before you commit to it.
Who should I mail first?
Patients overdue for an eye exam or annual contacts and glasses renewal. Start there rather than with the biggest list you can buy: a narrower drop costs less to test and tells you far more about what works. Build it from your own records or target by area, then proof the card on a real postcard preview before a single one prints.
How do I know the mail actually worked?
Every design carries a QR code that resolves to a link unique to each recipient, so a scan ties back to the exact card and the exact address that earned it — not just to "the campaign". Leave the code where it is and the spend stops being a guess.
Is it safe to mail my patient list?
You are mailing your own patients from your own records, and CardCadence never asks for clinical detail — the merge fields are name and address, not diagnosis or treatment. Keep it that way: a postcard is readable in transit, so anything about a condition or a procedure belongs in an envelope, not on the back of a card. Your compliance contact should sign off on the copy before the first drop; this is a description of how the product works, not legal advice.
Bring overdue patients back to your chair
Fund a wallet, send your first optometry postcards, and track every scan. No subscription.