Postcards for physical therapy clinics
Stay top-of-mind with physicians and bring back lapsed patients
Physical therapy referrals come from relationships — and relationships require consistent follow-up. CardCadence mails targeted postcards to referring physicians and lapsed patients alike, and tracks every scan so you know what's driving new evals.
The problem
Referrals dry up when you stop being visible
Ortho surgeons and sports medicine docs refer to whoever's top of mind when a patient needs PT. Lapsed patients discharge before completing their plan and rarely come back on their own. A postcard to a referring office or a past patient is tangible, personal, and now — with a QR code — measurable.
The play
The "We're accepting new referrals" physician drop
Mail a quarterly postcard to orthopedic, sports medicine, and primary care offices in your area with your specialties, insurance list, and a QR code to your referral intake form. CardCadence handles print, postage, and mailing — you track which offices respond.
- Physician referral campaigns to orthopedic and sports medicine offices
- Reactivation cards for patients who discharged early
- Post-op timing drops coordinated with expected discharge windows
- A QR code to your referral or booking page on every card
The honest pitch
What you actually get
CardCadence is newly launched, so no dressed-up testimonials — just the facts for your physical therapy mailers.
Pay per card, from $1.19
Printing, postage, and mailing in one price. Fund a wallet, pay only for the physical therapy cards you send — no subscription, no contract.
Mailed First-Class
Every card goes out at USPS First-Class rates — typically 2–5 days in transit, and the Postal Service forwards it free for 12 months if your customer has moved. There is no slower bulk tier to be quietly downgraded into.
Trackable by default
Every postcard design ships with a QR code that resolves to a link unique to each recipient, so a scan ties back to the exact card and address that earned it. Leave it in place and your physical therapy mail is measurable.
Designed for physical therapy
Start from one of our postcard layouts, write the copy and offer for your physical therapy audience, or upload your own art. Proof it on a real postcard preview before anything mails.
Common questions
Questions about physical therapy postcards
What does it cost to mail physical therapy postcards?
$1.19 for a 4x6, $1.35 for a 6x9 and $1.69 for a 6x11 — and that is the whole number, not a print price with postage bolted on afterwards. There is no subscription and no contract: you fund a wallet and each card draws down from it, so a 500-piece drop is a figure you can work out before you commit to it.
Who should I mail first?
Post-injury and post-op referrals and lapsed patients overdue for follow-up care. Start there rather than with the biggest list you can buy: a narrower drop costs less to test and tells you far more about what works. Build it from your own records or target by area, then proof the card on a real postcard preview before a single one prints.
How do I know the mail actually worked?
Every design carries a QR code that resolves to a link unique to each recipient, so a scan ties back to the exact card and the exact address that earned it — not just to "the campaign". Leave the code where it is and the spend stops being a guess.
Is it safe to mail my patient list?
You are mailing your own patients from your own records, and CardCadence never asks for clinical detail — the merge fields are name and address, not diagnosis or treatment. Keep it that way: a postcard is readable in transit, so anything about a condition or a procedure belongs in an envelope, not on the back of a card. Your compliance contact should sign off on the copy before the first drop; this is a description of how the product works, not legal advice.
Grow referrals and bring lapsed patients back
Fund a wallet, send your first physical therapy postcards, and track every scan. No subscription.