Postcards for real estate agents
Own your farm before someone else does
Geographic farming works when you show up consistently — not just when a house sells. CardCadence mails just-listed, just-sold, and market-update postcards to your farm area on a regular cadence, and tracks every scan so you know which doors are engaging.
The problem
Homeowners list with the agent they've heard from — not the best agent
Most sellers in a neighborhood will call the agent whose name they recognize, not necessarily the most qualified one. Consistent postcard drops — just-listed alerts, just-sold proof, seasonal market updates — build that name recognition over time. A QR code on every card lets you see which recipients are actually engaging with your content.
The play
The just-sold proof drop
After every closing, mail a just-sold postcard to the surrounding 200–500 homes in your farm area with the sold price, days on market, and a QR code to your free home-valuation landing page. CardCadence prints, stamps, and mails every card — and you can see who scanned.
- Just-listed and just-sold drops to your geographic farm area
- Free home-valuation offers for homeowners thinking of selling
- Seasonal market-update cards to stay top-of-mind year-round
- A QR code to your valuation page or listings site on every card
The honest pitch
What you actually get
CardCadence is newly launched, so no dressed-up testimonials — just the facts for your real estate mailers.
Pay per card, from $1.19
Printing, postage, and mailing in one price. Fund a wallet, pay only for the real estate cards you send — no subscription, no contract.
Mailed First-Class
Every card goes out at USPS First-Class rates — typically 2–5 days in transit, and the Postal Service forwards it free for 12 months if your customer has moved. There is no slower bulk tier to be quietly downgraded into.
Trackable by default
Every postcard design ships with a QR code that resolves to a link unique to each recipient, so a scan ties back to the exact card and address that earned it. Leave it in place and your real estate mail is measurable.
Designed for real estate
Start from one of our postcard layouts, write the copy and offer for your real estate audience, or upload your own art. Proof it on a real postcard preview before anything mails.
Common questions
Questions about real estate postcards
What does it cost to mail real estate postcards?
$1.19 for a 4x6, $1.35 for a 6x9 and $1.69 for a 6x11 — and that is the whole number, not a print price with postage bolted on afterwards. There is no subscription and no contract: you fund a wallet and each card draws down from it, so a 500-piece drop is a figure you can work out before you commit to it.
Who should I mail first?
Farm-area homeowners ready for just-listed alerts, just-sold proof, or a free home valuation. Start there rather than with the biggest list you can buy: a narrower drop costs less to test and tells you far more about what works. Build it from your own records or target by area, then proof the card on a real postcard preview before a single one prints.
How do I know the mail actually worked?
Every design carries a QR code that resolves to a link unique to each recipient, so a scan ties back to the exact card and the exact address that earned it — not just to "the campaign". Leave the code where it is and the spend stops being a guess.
Do I need my licence details on the card?
Almost certainly, and the rules are set by your state and your board rather than by us. Advertising rules for licensed professionals commonly require the licensed name, the brokerage or firm, and a licence number on marketing material. The card is yours to lay out, so put the disclosure where it belongs and check it against your current state requirements before the first mailing.
Start farming your area with postcards that get noticed
Fund a wallet, send your first real estate postcards, and track every scan. No subscription.