Postcards for solar installers
Every install is a street full of leads
The best prospect for solar is the house next to one you just powered — same roof, same utility, same rising bill, and proof of your work already on the block. CardCadence mails neighbor and follow-up postcards around your jobs and quotes, with a QR code to your free-estimate booking on every card.
The problem
Your best leads live next door — and never hear from you
You finish a flagship install, the panels go up, and the ten houses around it never get a knock. Door canvassing burns crew hours, cold digital ads drift to renters and out-of-state clicks, and quoted homeowners go quiet for months. A postcard that says 'we just powered a home on your street' lands in a mailbox that wires to a real roof — and a QR code tells you exactly which neighborhood drop booked the consult.
The play
The just-installed neighbor drop
When a system goes live, pull the homes around it, mail a card showing the install and the average bill drop in their utility territory, and link a QR code straight to your free-estimate scheduler. CardCadence prints, stamps, and mails — you watch the consult requests come in from the same ZIP your crew is already working.
- Neighbor 'we just installed nearby' drops around every completed job
- Quote follow-ups for homeowners who went quiet after an estimate
- Tax-credit and rate-hike urgency cards timed to the deadline
- A QR code to your free-estimate booking on every card
The honest pitch
What you actually get
CardCadence is newly launched, so no dressed-up testimonials — just the facts for your solar mailers.
Pay per card, from $1.19
Printing, postage, and mailing in one price. Fund a wallet, pay only for the solar cards you send — no subscription, no contract.
Mailed First-Class
Every card goes out at USPS First-Class rates — typically 2–5 days in transit, and the Postal Service forwards it free for 12 months if your customer has moved. There is no slower bulk tier to be quietly downgraded into.
Trackable by default
Every postcard design ships with a QR code that resolves to a link unique to each recipient, so a scan ties back to the exact card and address that earned it. Leave it in place and your solar mail is measurable.
Designed for solar
Start from one of our postcard layouts, write the copy and offer for your solar audience, or upload your own art. Proof it on a real postcard preview before anything mails.
Common questions
Questions about solar postcards
What does it cost to mail solar postcards?
$1.19 for a 4x6, $1.35 for a 6x9 and $1.69 for a 6x11 — and that is the whole number, not a print price with postage bolted on afterwards. There is no subscription and no contract: you fund a wallet and each card draws down from it, so a 500-piece drop is a figure you can work out before you commit to it.
Who should I mail first?
Homeowners near your latest installs. Start there rather than with the biggest list you can buy: a narrower drop costs less to test and tells you far more about what works. Build it from your own records or target by area, then proof the card on a real postcard preview before a single one prints.
How do I know the mail actually worked?
Every design carries a QR code that resolves to a link unique to each recipient, so a scan ties back to the exact card and the exact address that earned it — not just to "the campaign". Leave the code where it is and the spend stops being a guess.
When should solar postcards land?
Ahead of the season, not during it. By the time the phone is already ringing, the people who were going to call have called, and you are competing with every other truck in the area. Mail into the weeks before demand turns and you reach the household while it is still deciding — schedule the drop and the wave goes out on its own.
Turn your last install into your next ten
Fund a wallet, send your first solar postcards, and track every scan. No subscription.